Sure, we’re here to challenge the stigma surrounding cannabis and smoking, but we plan to do it with grace and heart (live life in high vibration, remember?). This video by multi-media artist Tina Snow Le epitomizes that ethos. Our first reaction to this video was, “Wow. Why is this so beautiful?” Then we realized: We connected with it so deeply because of what it signifies. Rolling a joint and smoking it doesn’t mean we’re unmotivated, deadbeat “stoners” from past narratives. We’re living in a new age where cannabis users can be successful, professional, and inspired.
Turns out, Tina is the living embodiment of that. By day, she thrives in New York City as the Senior Art Director at Spotify. She also contributes to the cannabis scene with her creative and community-driven vision, Earth To Her. She and the platform create change in the industry through a playful new perspective that’s rooted in feminine energy and invites conversation. (And we are all about it.)
We dove into the ceremony of smoking with Tina and learned a thing or two about what it means for her.
Can you share the memory of rolling your first joint?
I was sitting in the passenger side, parked in a parking lot of my high school in my friend’s Volvo. The soundtrack was Lil Wayne’s mixtape, The Drought 3 downloaded on a black Ipod shuffle. Heavy bass aired with a crisp, early fall evening breeze with a thick aura of the sweet aroma of grape swishers and OG kush. My friend handed me the tools — a zig zag paper, a little weed and a lot of trust. I was clumsy, spilled the weed in the car, the joint looked like an egg noodle and alas we did not have a joint. My friend ended up teaching me over a couple rounds and I learned eventually, but I definitely did not get it on the first try. My rolling style evolved with time as well.
No two are joints are alike and it signifies the company you’re in, the mood and the vibe. How do you leave your signature?
My signature is an evenly rolled, classic joint with a filter, and folding the tip square so it lies flat.
Any favorite strains?
You can’t go wrong with classic strains like Thin Mint, OG Kush, Triple OG, and Dogwalker.
What was the inspiration behind this video?
The concept of the video is inspired by birth. When you learn a new skill, it opens you up into a new world. I wanted to translate that visually into this video, because learning how to roll my own joint empowered me to start this journey of self-discovery. The white lines on the hands represent feminine energy — the collaborative, nurturing, intuitive nature that we all innately have. English is also my second language, and I learned a lot of English by watching movies with subtitles on with my mom. I wanted to add the subtitles in the video to pay homage to that, and to give people an opportunity to learn how to roll a joint through language as well.
High vibration to me means staying centered with yourself — constantly checking in, and making adjustments as needed to maintain the perspective of living in the now.
The cannabis industry still has a ways to go to change cultural perceptions. What can we do to challenge the stigma of its past and foster a new day?
I think the best way to challenge the stigma is to interpret it yourselves, and show people a different way to look at things. Conversation matters, especially when it includes voices of different people from different places. But once we see how these conversations are applied, such as “hey, here’s how we can look at rolling joints differently, here’s a video” is much more powerful than ideas that don’t get executed, and that’s when stigmas really start to lift.
How do you live in high vibration?
High vibration to me means staying centered with yourself — constantly checking in, and making adjustments as needed to maintain the perspective of living in the now.
